1
Prim’s Place
A Responsive Pet Adoption Website
“Where tails of rescue and forever homes,
come together paw-fectly.”
Duration - August 2023- September 2023
Project Overview
- The Problem: Pet rescue websites often have an abundance of visual clutter with complicated site navigation and inundate users with text-based information.
- The Goal: Creating a website with adoption as the central theme of the user journey.
User Research
Empathize
Define
Ideate
Prototype
Test
I conducted research studies at two points in my process to determine any pain points regarding the user journey and to determine any modifications that would need to be made to my target audience group.
The research confirmed that the user group is in fact a wide range, from single men and women of all ranges to families looking for pets. It also provided useful feedback on the user flow.
Alma
“My family has loved our cats, but we are so excited to add to our family with a new animal to teach us new love and responsibility.”
Time
Contingencies
Prior Experience
Goal:
- To find a dog that is good with small children and a cat with no prior experience owning a dog
Pain Points: :
- finding rescues that take first time dog owners
- insufficient information to gauge compatibly
Persona 1
Richard
“I’ve grown up with a dog, but now I am ready for one of my own. I have a busy active life but I am excited to have a hiking partner.”
Time
Contingencies
Prior Experience
Goal:
- To find a dog that is compatible with his high energy lifestyle
Pain Points: :
- easy to understand and uncomplicated application process
- apartment friendly rescues/dogs
Persona 2
User Research Questions
When researching for a pet to adopt, what are the main qualities you look for?
Do you find that shelter websites offer sufficient information about adoptable pets?
What is the most frustrating part about looking for a pet to adopt?
Are you a first time dog owner? How does that inform your search?
What information must be known to you before making an adoption decision?
Sitemap
#314028
Usability Study
Study type:
Unmoderated usability study
Location:
United States, remote
Participants:
5 participants
Length:
10-20 minutes
Findings
Create more pathways to go in between the pages of the pet profiles
Donation page requires more context and copy
Header tabs has misleading pathways that need to be re-prototyped
Streamline copy on profile pages to make for faster comprehension
Takeaways & Next Steps
To continue to push myself further in terms of visual design. I can be very creative with use of UI elements to make the user experience more enjoyable.
Refine the search function in the Adopt page to filter dogs based on gender, size and age.
The credit card payment screen is rudimentary in its set up and I would like to create more interactions for this section.